The Challenge What is it?

We know how daunting it can be to wear a colour as bold as red. But with a bit of confidence, you can do more than just dare.

Take the Challenge and become a more confident you in just 2 weeks!

See if it could work for you.

The Special K Confidence Challenge is a great kick-start to a healthier lifestyle! And because it's only for 2 weeks, you always have your goal in sight and a great incentive to stick to it. However, this challenge is only recommended if you're over 18 with a BMI of more than 25, so make sure you check yours first with our BMI Calculator.

Make sure you eat plenty of fruit and vegetables plus low-fat, high-carbohydrate foods like Kellogg's cereals. And remember if you're taking medication or want to lose more than 20% of your starting weight, do talk to your doctor first.